Hej

I’m Alexander, 马飞

Digital & AI Consulting

Hong Kong SAR

I partner with organizations to drive their digital agenda, develop go-to-market strategies, make sense of artificial intelligence (AI), and discover innovation opportunities.

With a focus on first-principles thinking and small-scale experimentation, I help identify growth levers, automation potential, and tailor digital solutions that work.

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Work with me

Testimonials

“Profound business expertise and experience. I would rank him in the top 5% of all consultants I have worked with in the past five years.”

Dr. Alexander Mai

Head of Innovation (Financial Institution), formerly PwC

“Extraordinarily committed and delivered work performances well above the average. Perfectly met our expectations in any regard.”

Markus Franz

Member of the Board (Financial Institution)

“Committed to achieving the organisational objectives, going over and beyond what is expected from him to achieve results.”

Dr. Annette Kersch

Management Consultant, formerly McKinsey & Allianz Group

“Convinced us with his very good achievements (...) His consulting competence and intercultural skills are outstanding.”

Christian Grajek

Regional Coordinator (Global Development Organisation)

Services

My expertise includes strategy, digital transformation, and the complete innovation cycle. Learn more here.

Strategy

I partner with leadership teams to build clear, actionable strategic roadmaps that position your organization for long-term success.

Go-to-market

I work with commercial teams to design and execute powerful GTM strategies that drive market penetration and establish a strong foundation for scalable growth.

AI & Automation

I help integrating AI and automation, guiding your teams from initial pilot to scaled deployment to deliver measurable improvements in efficiency and competitive differentiation.

Innovation

I provide hands-on leadership across the entire innovation lifecycle, steering your key initiatives from the initial concept through validation, implementation, and setting up evaluation frameworks.

Experience

A blurry image of two balls in the air.

Creative Blueprints

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A stylized image of a cube with a pink background.

Creative Blueprints

This bored area so a because thought, much percussion could stash I the all location one no spends.


an abstract image of a white object on a blue and pink background

Creative Blueprints

This bored area so a because thought, much percussion could stash I the all location one no spends.


an abstract image of an orange and blue circle

Creative Blueprints

This bored area so a because thought, much percussion could stash I the all location one no spends.


A beach ball sitting on top of a table.

Pet Pals

This bored area so a because thought, much percussion could stash I the all location one no spends.


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Fit Flex

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Hong Kong Baptist University campus
Academia

As an adjunct professor at Hong Kong Baptist University, I teach courses in (corporate) entrepreneurship, business development and digital transformation.

City skyline of Frankfurt, Germany
Banking

Advised C-level executives and co-founded an in-house consulting team to drive innovation and organizational change for Europe's largest financial group.

Shows Sparkassenstiftung headquarters in Bonn, Germany
Consulting

Advising global organizations on strategic topics related to digitization, innovation, and growth. Served as an advisory board member for a London-based FinTech.

Shows Cyberport, Hong Kong
Technology

Founded Claire Labs, where we build human-centric AI for education with support from INSEAD; served as the CEO of PAJO, a retail tech startup backed by Cyberport.

FAQ

Find the information you need to take the next step in driving innovation and growth in your organisation.

Project scope(s)

Most projects can be kicked off within a few weeks. For larger projects or those requiring specific expertise, I collaborate with trusted consultants in my network to ensure the best possible outcome.

On-site or remote

Projects can be delivered on-site, in a hybrid model, or fully remotely. For large-scale projects or those needing specific expertise, I collaborate with trusted consultants in my network, which may involve remote work arrangements.

Interim management

It depends on the project's scope and the appointment's duration. Just reach out!