As CEO, I developed the company's strategy and recruited and managed a team of 7 across sales and technology functions. I was responsible for business development, product management, operations (including finance), and sales activities. I designed and executed the company's modular product strategy, which allowed Sales to pivot from SME to enterprise deals within 4 months, resulting in a 7-figure (USD) deal pipeline. I cultivated and maintained relationships with potential investors and partners, such as Google for Startups and Cyberport, and represented the company at startup and business events globally.

PAJO is an award-winning customer engagement platform designed to enhance the shopping experience in physical stores. The platform utilises NFC technology and artificial intelligence to transform smartphones into interactive touchpoints, enabling forward-thinking brands and retailers to engage with customers and gain valuable insights.