Hej
I’m Alexander, 马飞
Experience
Experience
Services
Services
About
About
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Book a call
Hong Kong SAR
I help large and medium-sized organisations discover, evaluate, and implement innovation opportunities.
With a focus on business model and customer-facing innovation, I use first-principle thinking and experimentation to identify growth levers that deliver measurable value.
Passionate about transforming ideas into visually compelling interfaces and shaping the future of digital innovation.
Testimonial
Get a glimpse of what it's like to work with me.
Services
My expertise covers the entire innovation process including discovery, prioritisation, implementation and assessment.
Discovery
I lead workshops and projects to help discover the disruptive and sustaining innovation potential within teams, business units or organisations.
Prioritisation
I support marketing teams and GTM professionals in designing, conducting, and analysing growth experiments to facilitate product or service innovation.
Implementation
I help executives create and foster an intrapreneurial culture through process innovation or reorganisation and guide change management and communication.
Assessment
I measure the impact of new or existing innovation initiatives and provide tailored frameworks for innovation investment or divestment decisions.
My experience
Creative Blueprints
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Creative Blueprints
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Creative Blueprints
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Creative Blueprints
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Pet Pals
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Fit Flex
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Academia
Serving as an adjunct professor at Hong Kong Baptist University, where I teach Entrepreneurship and Business Opportunities as well as Corporate Entrepreneurship.
Banking
Advised C-level executives and co-founded an in-house consulting team to drive innovation and organisational change for Europe's largest financial group.
Consulting
Advising global organisations on strategic topics around digitisation, innovation and growth; served as advisory board member to a London-based FinTech.
Technology
Served as the CEO at PAJO, a retail technology startup, selling in-store customer engagement technology to the world's leading brands and retailers.
FAQ
Find the information you need to take the next step in driving innovation and growth in your organisation.
Project scopes
I can accommodate projects that require up to 5 consultants. For larger projects or projects that require specific expertise, I collaborate with other trusted consultants in my network to ensure the best possible outcome.
On-site or remote
I deliver projects either on-site, in a hybrid model, or fully remotely, depending on your preference. For large-scope projects or those requiring specific expertise, I collaborate with other trusted consultants in my network, which can result in some members on the team working remotely.
Interim management
Depends on the scope of project and the length of the appointment. Just reach out!